For many years I’ve worked within the Marketing side of our business doing ‘the usual’ – Exhibitions, Brochures, Logo design, Branding you name it I’ve been involved. As my role progressed and our business did, the online side of things became a priority. Let’s not talk years specifically (nobody wants to show their age now do they?) but as a company online marketing / presence started dominating my job and customers were asking if we were on FaceBook, Twitter etc… was your website interactive? Do you show on Google blah blah.
Anyway, long and rather boring story later I found I spent the large majority of my Marketing day finding interesting things to say online, cool articles, pictures, videos all related to our industry and posting them online. The latter part of this year I felt like maybe I should seek some professional help to do my job better and see if I was spending a disproportionate time on this side of things and so I went on a great course entitled ‘Digital Marketing’ through The BrandSchool basically – the course covered all the things I’d found I loved the most about my job and in al honesty was taking the most time during my day. Email Marketing, Search Engine Optimisation (SEO), Pay per Click (PPC – e.g. Google advertising) etc. and it turns out this side of marketing has a real job title ‘Digital Marketing’ – wow!
So after many years in marketing I can now say I’m a Digital Marketing Consultant (yes, I still think that sounds posh) and what it means is my job day to day is making sure the company I work for / contract to is represented online, professionally and in line with the rest of your business and actually a Digital Marketing Consultant has access to a rather lot of tools so market research for your company is old school (yes I actually just said that) and instead market reality is what we do (what are customers typing in for your company, how do customers search for you, what words, where are they, how old are they, what do they do, what do they want – all that stuff is available and anyone worth their salt knows how to find it and help you and your business succeed). I make sure there is a good ROI for the company and that their business interacts with their customers on a level that suits them. So it’s a pretty cool job if I do say so myself!
So when friends ask ‘What is Digital Marketing’ and I start explaining before their eyes glaze over and the usual ‘posh then?’ I would like to say it’s a fast paced, exciting part of any business, changes and challenges daily and I love it.