I’ve spoken about it before, content is King (or Queen) in the online marketing game. When you speak about the importance of content in terms of digital marketing I can see people get nervous – does that mean I have to start a blog? Do I need to employ more people? Do I need a copy writer? Where do I start? How do I get it out there? How much time will it take? – CALM, no you do not have to do any of the above, you probably have tonnes of valuable content at your finger tips that you’ve not really thought of using before. Content does not just mean text, interesting articles or argumentative debates or blogs etc. There are so many different types.
The different types of content you can use online
As listed beautifully by the almighty @Hubspot. This includes practical things that small businesses can do and probably already have, without external marketing support such as:
- Case Studies
- Email Newsletters
- Q&A Session
- Photo Collage
- Press releases
- Company News & more..
When talking about SEO (Search Engine Optimisation) for your website, having all of the above using your keywords and phrases will assist in your website being found naturally on Google or your social media being useful and interactive. So before you employ a copy writer to start chugging out beautiful blogs on your behalf, look at what documents, information, photos etc that you already use within your business, what your sales team are emailing to your customers and modify it for online (e.g. add your logo on the bottom) for good content to keep your pages fresh and exciting.
Yours in Digital Marketing,