Marketing Lessons You Can Learn From “Money” Mayweather vs “The Notorious” McGregor

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On Sunday morning 27 August like many around the world, I got up early to witness the money fight.  According to the Nevada State Athletic Commission, Mayweather was guaranteed $100 million and McGregor was guaranteed $30 million.  When I converted that into Rands I ran out of zeros.  I was also struck by the similarities between professional sport (in this instance, fighting) and marketing.

Like a well-positioned brand, any claims that you make in your marketing message need to be backed up. For the show, all of the trash talking and the brash attitude they demonstrated across social media is only backed up when it delivers a knockout.

Here are some key marketing takeaways

  1. Always focus on your end game

2. Make It Appealing

  • They made history, by matching up the 2 best fighters in their respective sports and pitting fans of boxing vs. UFC against each other to settle the score on the long-running debate.
  • Create intrigue and debate, media posted questions like, “Could the best UFC fighter in history beat the greatest boxer of his generation with only his fists?” “do boxers really punch harder than UFC fighters?” And, at age 40, Mayweather also faced the question, “is he too old?”

3. Expand Into New Market Channels

As a boxing fan and a marketing geek myself, it’s most rewarding when both fighters put on a good show. McGregor’s post-fight comment about Mayweather summed it up. “He’s not that fast, he’s not that powerful, but boy is he composed.”

You don’t always have to be the fastest, flashiest, or strongest. Just keep validating with your endgame in sight.

 

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