How I Bought Into Richard Branson’s Storytelling


In 1999 at the president’s inauguration I was a wine steward and had the pleasure of meeting Richard Branson. True to his media persona he was very polite down to earth and courteous, Mr Branson showed a genuine interest in what you had to say.

This was a perfect example of someone that embodied their brand and reflected his down-to-earth persona. It was so effective I purchased Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My Way the very next day.

Richard Branson is a master in storytelling, after listening to thousands of pitches, here are his 3 valuable communication tips that will help you elevate your skills for the next pitch.

  1. Great storytelling makes you memorable
  1. Your best ideas should fit on a beer coaster
  • In the interview below with Carmine Gallo, Branson was presented with a beer mat, a cocktail napkin and an envelope. He takes the items, looks into the camera and explains why he’s only interested in ideas that can fit on those items. The segment begins at 2 minutes and 45 seconds into the video.
  • You can watch it here or click the image below.

  1. Influence with simplicity  
  • It’s well known that Branson acknowledges his challenges with dyslexia; he dropped out of school at the age of 16, as it was part of the reason.
  • He adapted and used it as an “a massive advantage” it trained Virgin to communicate simply.

So, to all entrepreneurial minds out there, look at what story you have, combine it with your unique background, and begin crafting your story.

We love to hear what the response you received after applying this method, keep us posted!

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